The Kenyan government and private sector are calling for enhanced collaboration to boost the nation's packaging, printing, and graphics industry, viewing it as a crucial driver for industrialization and exports.

• The initiative was highlighted at the launch of the Africa 4P Expo, an international exhibition focused on plastics, packaging, printing, and petrochemicals.
• Key figures like Director of Industries Joseph Mbeba emphasized the government's commitment to creating an enabling environment by addressing policy and regulatory challenges.
• Industry leaders stressed the need for manufacturers to embrace modern production technologies to leverage the expanded market under the African Continental Free Trade Area, a market of over 1.4 billion people and a GDP exceeding Sh387 trillion.