Co-operatives and Micro, Small and Medium Enterprises Development Cabinet Secretary Wycliffe Oparanya reaffirmed the Kenyan government's commitment to supporting MSMEs with progressive policies, affordable credit, and capacity-building programmes at the Elite Brands Awards International Gala Dinner in Nakuru.

• The government is implementing strategic initiatives like MSME Connect and regional trade fairs to expand market access.
• CS Oparanya, represented by his Special Advisor Dr. Edward Mudibo, emphasized the importance of trust, innovation, and ethical leadership for globally competitive brands.
• The Elite Brands Awards International, organized by Jubilant Stewards of Africa, celebrates excellence using the Organizational Performance Index, which evaluates a comprehensive framework beyond financial performance.