Principal Secretary Stephen Isaboke has warned marketers that compromising consumer data is akin to property theft, emphasizing its strategic value in the current digital economy.

• The Office of the Data Protection Commissioner is increasing enforcement, with potential fines of up to Sh5 million for non-compliance.
• Broadcasting and Telecommunications Principal Secretary Stephen Isaboke spoke at the Marketing Society of Kenya Marketers Summit in Nairobi.
• Marketers were urged to use artificial intelligence and consumer insights to solve problems, not just automate processes, aligning with Kenya's digital transformation agenda.