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Originally published by Standard Sportssports
July 3, 2026
3h ago
How gambling companies are using sponsorship, ads to reach World Cup viewers

The FIFA World Cup is projected to be the biggest gambling event in history, and many Australian viewers are struggling to watch the event without encountering gambling advertisements..
✨ Key Highlights
Gambling companies are leveraging the massive global audience of the FIFA World Cup for extensive marketing campaigns through sponsorships and advertisements.
- The FIFA World Cup presents significant marketing opportunities for its sponsors.
- The article focuses on how gambling companies are utilizing this platform.
- Details on specific strategies and reach are provided within the premium content, accessible via subscription.
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