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Originally published by Capital Newstop
July 7, 2026
4d ago
Murang’a bets on market access, branding to raise farm incomes
NAIROBI, Kenya, July 7 – Murang’a County is deepening partnerships with private sector buyers and financial institutions as it seeks to increase farmers’ earnings through guaranteed markets and premium branding…..
✨ Key Highlights
Murang’a County is boosting farmer incomes by securing market access and pursuing premium branding for its agricultural products, moving beyond mere production.
- The county is partnering with private sector buyers and financial institutions, including Equity Bank, to create structured markets and obtain geographical indication (GI) status for products like mangoes.
- Murang’a Governor Irungu Kang’ata highlighted the success of commercializing mango farming through contracts with processors and exporters, correcting a market failure.
- Investments in agriculture include approximately Sh220 million for dairy, Sh200 million for mangoes, and Sh10 million for lime farming.
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