Murang’a County is boosting farmer incomes by securing market access and pursuing premium branding for its agricultural products, moving beyond mere production.

• The county is partnering with private sector buyers and financial institutions, including Equity Bank, to create structured markets and obtain geographical indication (GI) status for products like mangoes.
• Murang’a Governor Irungu Kang’ata highlighted the success of commercializing mango farming through contracts with processors and exporters, correcting a market failure.
• Investments in agriculture include approximately Sh220 million for dairy, Sh200 million for mangoes, and Sh10 million for lime farming.