The National Youth Opportunities Towards Advancement (NYOTA) Programme, implemented by the Micro and Small Enterprises Authority (MSEA), is significantly boosting youth entrepreneurship in Tharaka Nithi County.

• The NYOTA Programme empowers young entrepreneurs by providing resources and training to establish sustainable businesses.
• Key beneficiaries include Shila Wanja Muthoni, who established a thriving beauty salon, and Eric Ngugi, whose furniture business experienced remarkable growth.
• The initiative, supported by the Government of Kenya and the World Bank, aims to create employment, improve livelihoods, and foster local economic development.