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Originally published by Kenyanstop
July 9, 2026
2h ago
Kenya Unveils 10-Year Strategy to Tap EU Market

A new government strategy could unlock fresh opportunities for Kenyan farmers, manufacturers, and exporters by making it easier to access one of the world's largest consumer markets. Here's what the plan means for businesses...
✨ Key Highlights
Kenya has launched a 10-year strategy to help local businesses leverage the Ksh2.7 quadrillion (USD 21.2 trillion) European Union market through the Kenya-EU Economic Partnership Agreement (EPA).
- The strategy aims to boost exports, attract investment, and create thousands of jobs by facilitating duty-free and quota-free access to the EU.
- Key figures involved include Cabinet Secretary for Investments, Trade and Industry Lee Kinyanjui and European Union Ambassador to Kenya Henriette Geiger.
- The initiative prioritises six areas, including product standards and sanitary measures, to ensure Kenyan products meet international requirements and improve competitiveness.
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