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Originally published by Capital Businessbusiness
July 10, 2026
1h ago
Vapes to have less enticing names to protect children, under UK plans

Under the proposals, packging would need to be bland, with limits on what imagery and branding could be used...
✨ Key Highlights
The UK is consulting on plans to introduce plain packaging for vapes and ban enticing flavour descriptions and names to protect children from nicotine addiction.
- The proposals aim to make products less appealing to children by banning names related to confectionery, sweets, desserts, and alcohol.
- Health Secretary James Murray stated that too many young people are being lured into experimenting with vapes.
- The consultation follows the recent passing of the Tobacco and Vapes Act, which includes a lifelong ban on cigarette sales for those born after January 1, 2009.
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