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Originally published by The Standard Business
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July 14, 2026
2h ago

Amaco loses grip on matatu insurance market as Directline bounces back

Amaco loses grip on matatu insurance market as Directline bounces back

Matatu owners are increasingly ditching African Merchant Assurance (Amaco), eroding the insurer's once dominant position in insuring Kenya's public service vehicles...

✨ Key Highlights

Amaco Insurance has seen its market share in Kenya's matatu insurance market significantly decline, while Directline Assurance has experienced a notable rebound.

  • Amaco Insurance's market share in the Public Service Vehicle (PSV) segment dropped to 21% in the first quarter of 2026, down from 44.61% in December 2025.
  • Directline Assurance's market share surged to 62% in the same period, recovering from a low of 35% earlier in 2025.
  • A recent High Court ruling confirmed that SK Macharia holds a minority stake (9.66%) in Directline Assurance, limiting his ability to unilaterally instigate management changes.

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