Africa's shifting marketplace presents a significant growth opportunity for entrepreneurs, moving beyond traditional local markets to embrace regional and continental trade.

• The emergence of a more connected Africa, driven by digital technology and regional integration initiatives like the African Continental Free Trade Area (AfCFTA), is creating new opportunities for businesses.
• Key capabilities for entrepreneurs include trust, customer relationships, business systems, collaboration, digital platforms, and finance readiness are becoming even more critical for cross-border success.
• Initiatives like the AfCFTA Digital Trade Protocol aim to reduce practical barriers to cross-border e-commerce, making it easier for businesses to engage in digital transactions, payments, and data movement across the continent.