Visit Rwanda has secured a landmark deal to become the new front-of-shirt sponsor for Aston Villa, in what the club is calling its most lucrative sponsorship in history.

• The partnership is reportedly worth up to £20 million annually, starting from the 2026/27 season.
• Key organizations involved are Visit Rwanda and Aston Villa Football Club.
• This move comes as Premier League clubs voluntarily phase out betting brands from jersey fronts, and follows Rwanda's previous eight-year arm sponsorship with Arsenal.