The European Union is banning large companies from destroying unsold clothing and footwear starting July 19, as part of a new push for a circular economy. This measure aims to reduce waste, emissions, and resource consumption.

• An estimated 4-9% of textile products put on the market in Europe are destroyed before use annually.
• The ban is introduced under the Ecodesign for Sustainable Products Regulation (ESPR).
• Companies must prioritize reuse, repair, donation, or recycling, with destruction allowed only in specific cases like safety concerns or counterfeits.