Kenya and Rwanda are exploring a new pact to boost regional tourism, with both private sector players and the Kenya Tourism Board (KTB) spearheading the initiative.

• A recent workshop in Kigali, organized by KTB in partnership with RwandAir and private sector stakeholders, aimed to strengthen cross-border tourism and position East Africa as a unified destination.
• Over 50 travel operators, hospitality investors, and government representatives from both countries attended.
• Both nations possess diverse world-class tourism products, including wildlife safaris, beach tourism, and cultural attractions, highlighting significant potential for growth and collaboration.