Kenyan AdTech firm Suss Ads has launched an AI-powered platform aimed at creating Africa’s first integrated "Advertising Operating System." The platform offers a unified solution for managing advertising campaigns across multiple channels.

• The platform integrates programmatic advertising, conversational commerce via WhatsApp and SMS, digital out-of-home, Connected TV, social media marketing, and AI analytics into a single dashboard.
• Key organization involved is Suss Ads, a Nairobi-based advertising technology company.
• The launch aligns with the expansion of Africa's digital economy, with mobile data subscriptions reaching 58.5 million by June 2025.