Leaders at the inaugural New Pulse Summit 2026 called for innovation, improved skills, and solutions to financing and regulatory hurdles to unlock the full potential of Africa's beverage industry.

• Key challenges identified include securing capital, lengthy regulatory processes, and the need for enhanced business expertise among entrepreneurs.
• Notable speakers like Tossin Balogu, co-founder of Drinkabl Africa, and Mark Pollard, an international brand strategist, highlighted evolving consumer trends, with Africans seeking value, sustainability, and brands aligning with their values.
• Companies like East African Breweries Ltd (EABL) emphasized consumer obsession and innovation, developing products like flavoured ciders and healthier options while prioritizing sustainability through initiatives like bottle recycling and farmer partnerships.