First Lady Rachel Ruto is urging for increased investment in women-led businesses at the grassroots level across Africa, emphasizing that empowering these enterprises is crucial for unlocking the continent's economic potential.

• The initiative highlights the impact of programs like table banking and financial literacy on transforming livelihoods and strengthening communities.
• This call to action came during the Women Achievers Africa Conference and Awards (WAWCA 2026) in Nairobi.
• The First Lady stressed that empowering women builds a foundation for transforming families, communities, and entire nations, advocating for a paradigm where no woman is left behind in sustainable development.