A new AI-powered advertising platform is set to revolutionize Africa's fragmented advertising market by offering a single integrated system for campaign management across multiple channels.

• The platform integrates programmatic advertising, conversational commerce, digital out-of-home advertising, connected television, social media marketing, and AI tools for real-time monitoring and campaign adjustments.
• Developed by Nairobi-based advertising technology company Suss Ads, led by Founder and Chief Executive Officer Dennis Maina.
• The launch aligns with growing digital adoption in Africa, with Kenya reporting 58.5 million mobile data subscriptions by June 2025.