Spotify transformed everyday music listening into a cultural experience with its Greasy Tunes Nairobi event, held from 15 to 26 July at Heltz House. The festival brought together young listeners, artists, and creators to celebrate how music interweaves with various aspects of Nairobi's culture.

• 53.7% of music streams in Nairobi are from listeners aged 18-24, the highest Gen Z share among Nairobi, Lagos, and Johannesburg.
• The event, conceptualized by Spotify, featured two weeks of programming including music, fashion, podcasts, food, faith, and sport.
• Greasy Tunes highlighted that for Nairobi's youth, music is integral to daily life, influencing how they eat, dress, converse, worship, and build community.