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Originally published by The Standard Business
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July 29, 2026
4h ago

New continental competition rules set for December

New continental competition rules set for December

Kenya’s budding fintech and banking sectors are among the areas the country will consider as it seeks to domesticate continental competition rules in line with the implementation of the AfCFTA..

✨ Key Highlights

Kenya is preparing to adopt new continental competition rules, a move that will significantly impact its burgeoning fintech and banking sectors under the African Continental Free Trade Area (AfCFTA).

  • The country is leading efforts to update its regulations by introducing the Competition (Amendment) Bill, 2026.
  • This legislation aims to extend the regulator's authority into digital markets.
  • The initiative demonstrates Kenya's proactive approach to integrating with the AfCFTA framework, focusing on digital market competition.

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