Safaricom PLC is making a significant multi-billion shilling investment in artificial intelligence (AI) to integrate it into its products and services, aiming to become Africa's leading AI-driven technology service provider by 2030.

• Safaricom invested Sh55 billion in capital expenditure in Kenya in the last financial year, with Sh16.4 billion allocated to IT expenditure.
• Key figures driving this strategy include CEO Peter Ndegwa and Chief Consumer Business Officer Fawzia Ali-Kimanthi.
• The investment is focused on areas like financial services (M-Pesa Super App), healthcare, content streaming (Baze), agriculture, and government payments, with the goal of diversifying revenue streams beyond traditional telecommunications.