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Originally published by The Standard
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July 31, 2026
7h ago

Ruto unveils new development vision as 'hustlers' struggle with living costs

Ruto unveils new development vision as 'hustlers' struggle with living costs

Ruto acknowledged that Vision 2030's ambition of making Kenya an upper-middle-income country by 2030 remains "off target"...

✨ Key Highlights

President William Ruto has unveiled a new national development vision to succeed Vision 2030, while facing widespread public discontent over the rising cost of living and unfulfilled campaign promises.

  • 64% of Kenyans believe their economic situation is worse than when Ruto took office, according to a June TIFA survey.
  • The President is urging a national conversation about the country's future, aiming for Kenya to become a "prosperous, high-income, industrialised and globally competitive nation within one generation."
  • Despite ambitious rhetoric and claims of macroeconomic stability, many citizens, especially "hustlers" promised support, are struggling with soaring prices for basic goods and new taxes.

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