Kenya's betting industry, through the Association of Gaming Operators Kenya (AGOK), asserts it contributes significantly more in taxes than it receives in recognition, highlighting its role in the national economy.

• Licensed operators paid Sh24 billion to the exchequer in 2024.
• The sector sustains over 500,000 livelihoods, with direct employment for over 10,000 Kenyans.
• AGOK is adapting to the new Gambling Control Act 2025, which introduced the Gambling Regulatory Authority (GRA).