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Originally published by KBC Top Storiestop
August 5, 2026
2h ago
KBC hails KMSA for revolutionising delivery of weather forecasts
Kenya Broadcasting Corporation is urging the Kenya Meteorological Service Authority to effectively utilize its wide network of radio, television and digital platforms to reach the last mile in the delivery of weather forecasts. The Controller of Television Programs at KBC Monica ..
✨ Key Highlights
The Kenya Broadcasting Corporation (KBC) is urging the Kenya Meteorological Service Authority (KMSA) to leverage its extensive media network to effectively disseminate Action-Based Forecasting to the public.
- KBC highlighted the importance of media in impacting lives through actionable weather information.
- Key figures include Monica Juma, Controller of Television Programs at KBC, and Edward Muriuki, Acting Director of KMSA.
- The shift from threshold to Action-Based Forecasting aims to inform the public about specific human and economic consequences of weather events.
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