Transsion Holdings, the maker of TECNO, Infinix, and itel phones, has intentionally increased prices on its devices, leading to a rise in profits despite selling fewer units.

• Transsion reported a projected 44.82% increase in net profit for the first half of 2026, driven by higher average selling prices.
• The price hikes are a direct response to surging memory chip costs, which are essential for smartphone production and are in high demand from AI data centers.
• Transsion, which holds a significant share of the African smartphone market, is shifting its product mix towards higher price points, with phones under $100 expected to decrease as a percentage of sales.