Organic Basket, a Karen-based farm-to-plate catering and bakery business founded by Caroline Muiru, is thriving by focusing on healthy, organic meals for corporate clients.

• Organic Basket serves up to 1,000 meals a day, with 80% of its produce grown in-house or sourced from trusted organic farmers.
• The business targets corporate clients who require lighter, more balanced meals than traditional event catering, addressing a growing public health concern about non-communicable diseases in Kenya.
• Despite challenges with fluctuating ingredient costs, Organic Basket emphasizes sustainability, using farm waste for fertiliser and compost, and has grown primarily through referrals.