A Kenyan small and medium enterprise (SME) is facing challenges with an inquiry from a potential distributor in Uganda. The distributor expressed interest in the product and requested a quotation.

• The article highlights the difficulty businesses face in building trust with international clients without in-person meetings.
• The primary parties involved are a Kenyan SME and a prospective Ugandan distributor.
• This situation underscores the importance of establishing credibility and trust in remote business dealings, especially for SMEs expanding into new markets.