TVS bets on Kenya as electric two-wheeler market gathers pace

TVS Motor Company has launched its iQube electric scooter in Kenya, betting on rising fuel costs, lower running expenses and growing demand for affordable urban mobility...

✨ Key Highlights

TVS Motor Company has launched its iQube electric scooter in Kenya, marking its first electric two-wheeler entry into Africa. This move aims to capitalize on the rapidly growing electric mobility market, driven by increasing fuel costs and demand for affordable urban transport.

The African electric two-wheeler market is projected to grow by 15-25% annually through 2030.
TVS Motor Company is partnering with its long-standing Kenyan distributor, Car & General (C&G), to manage sales and after-sales support.
The TVS iQube offers a range of 75-115 km on a single charge and is estimated to save users about Sh47,000 annually in running costs compared to petrol scooters.

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