Alcohol advertising in Kenya is exploiting regulatory loopholes, particularly online, to reach young audiences despite existing laws. The Alcoholic Drinks Control Act, 2010, aims to prevent harmful associations, but enforcement struggles with digital platforms.

• A 2024 study revealed Kenyan university students saw an average of 3.6 alcohol-related Facebook posts daily, linked to risky drinking.
• The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA), represented by Deputy Director, Corporate Communications Simon Mwangi, is calling for stricter enforcement and industry self-restraint.
• Advertisers use tactics like influencer endorsements and sponsoring youth events, effectively engaging in "advertising by stealth" and undermining parental guidance.