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Originally published by Nation Businessbusiness
August 24, 2026
3h ago
Why Gen Zs hold the key to Kenya’s agriculture’s future
For Gen Zs, agriculture should not be viewed simply as farming with a hoe...
✨ Key Highlights
Elizabeth Nsimadala, Regional President of the Eastern Africa Farmers Federation (EAFF), emphasizes the critical role of Generation Z in transforming Kenya's agricultural sector, highlighting the need for their active participation in decision-making, investment, and business aspects.
- EAFF aims for 30% youth and 40% women participation in its projects.
- A key barrier for youth entering agriculture is the lack of collateral, often due to land ownership issues, prompting calls for innovative financing.
- Platforms like e-Granary are being developed to connect farmers with markets, services, and financial credit, with over 250,000 farmers currently on the platform.
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