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Originally published by Capital Businessbusiness
August 25, 2026
1h ago
From AI pilots to profits: Kenya’s businesses face test of measurable returns
A 2025 survey of Kenyan business professionals found that 96 per cent of organisations had begun their AI journey...
✨ Key Highlights
Kenyan businesses are moving beyond initial AI adoption, with the focus now shifting to achieving measurable returns from the technology. The next phase of AI integration hinges on demonstrating tangible benefits like cost reduction, productivity gains, and increased revenue.
- 96% of Kenyan organizations have begun their AI journey, but only 35.2% have achieved widespread implementation, according to a 2025 survey.
- Key areas of AI investment include customer service (54.8%), software development (51.2%), and marketing optimization (36.2%).
- Companies like Safaricom showcase AI's revenue-generating potential through customer segmentation, while the banking sector faces challenges balancing innovation with accuracy and oversight in high-stakes decisions.
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