itel has launched its new Power 80 smartphone in Kenya at a recommended retail price of KES 19,499, boasting exceptional durability and a long-lasting battery.

• Features a massive 7,000mAh battery and a 2-meter drop rating onto concrete, designed to function without a protective case.
• The device is built with a reinforced internal "cage frame" and sealed ports, holding multiple durability certifications including SGS 5-Star Gold Drop-Proof, MIL-STD-810H, IP68, and IP69.
• itel Kenya's Marketing Manager, Greyson, highlighted the phone's design to eliminate the need for costly accessories like cases and screen protectors, addressing a common consumer pain point.