Kenyan advertising spending rebounded in the second quarter of the year, reaching Sh14.3 billion, a 12.7 percent increase from the previous quarter, driven by restored marketing budgets and a surge in digital platform usage.

• Sh14.3 billion in advertising spend was recorded in the three months to June.
• The banking and finance sector led spending, increasing by 13.5 percent to Sh2.7 billion.
• Digital platforms, including Facebook and YouTube, captured Sh9.1 billion of the total ad spend, up 22 percent.