Honor has publicly mocked Samsung for using generative AI in its advertisements for new solid-state drives (SSDs).

• Honor posted behind-the-scenes images of its Magic V6 folding phone shoot, explicitly stating they were "none of these images or the upcoming videos are AI generated."
• This comes after Samsung labeled an Instagram video promoting its SSDs with "This content was created using generative AI."
• The criticism is particularly relevant as Samsung's SSDs are marketed towards video editors, a group highly aware of and professionally exposed to AI-generated content.