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Originally published by Standard Sportssports
August 30, 2026
3h ago
Standard Group takes radio commentary to the next level
The Standard Group PLC remains the home of sports, having secured the exclusive radio broadcast rights for the 2026/27 EPL season..
✨ Key Highlights
Standard Group PLC has secured exclusive radio broadcast rights for the English Premier League (EPL) season until 2026/27, continuing its role as the home of sports.
- The broadcasts will be aired on Radio Maisha and Berur FM, reaching an audience where radio remains a dominant medium, with 75% of the population tuning in.
- This initiative highlights the enduring power of radio, especially in rural Kenya, for activities that don't require constant screen attention.
- Standard Group is integrating radio commentary with digital engagement through polls, quizzes, and listener-generated content, merging traditional and digital platforms for enhanced audience participation.
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