National carrier Kenya Airways (KQ) is implementing a multi-faceted strategy to overcome a decade of financial losses, with a particular focus on diversifying revenue streams.

• Cargo operations are identified as a significant, yet largely untapped, growth area for the airline.
• The key organization involved is Kenya Airways, with acting CEO George Kamal leading the turnaround efforts.
• This initiative aims to address a long-standing financial haemorrhage that has plagued the airline for the past decade.