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Originally published by The Standard BusinessSeptember 8, 2026
2h ago
Why the fear of missing out is a bad investment strategy
Investors, focus on their financial goals, understand where their money is invested, consider liquidity and investment horizons, assess risk against potential returns, and diversify their portfolios...
✨ Key Highlights
Kenyan investors are often driven by FOMO (Fear of Missing Out) rather than a sound investment strategy, leading them to chase speculative trends like cryptocurrency or quail farming without proper understanding.
- The article highlights a recurring pattern of investors rushing into popular, high-return opportunities like Bitcoin, REITs, or forex trading without assessing fundamental investment principles.
- The Old Mutual Investment Group Head of Business Development, Retail and Private Wealth, emphasizes that good investment decisions should stem from understanding personal financial goals, liquidity needs, and risk tolerance.
- Investors are urged to ask themselves three key questions before investing: Do I understand what I am investing in? When will I need my money back? And how much risk am I willing and able to take?
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