Supa Loaf, Royco top fast-moving consumer goods brands in Kenya
Supa Loaf topped the ranking with 191 million Consumer Reach Points, followed by Mount Kenya with 173.1 million and Royco with 151 million...
✨ Key Highlights
Supa Loaf, Mount Kenya, and Royco have been identified as the most-chosen fast-moving consumer goods (FMCG) brands in Kenya for 2025, according to the Brand Footprint 2026 ranking by Worldpanel by Numerator.
- Supa Loaf led the pack with 191 million Consumer Reach Points (CRPs).
- The report highlights that local and regional brands constituted 80% of the top 30 most-chosen FMCG brands.
- Overall consumer spending on FMCG products saw a significant increase of 17.9% in 2025, with a 2.9% rise in the number of households purchasing FMCG products.
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