Supa Loaf, Mount Kenya, and Royco have been identified as the most-chosen fast-moving consumer goods (FMCG) brands in Kenya for 2025, according to the Brand Footprint 2026 ranking by Worldpanel by Numerator.

• Supa Loaf led the pack with 191 million Consumer Reach Points (CRPs).
• The report highlights that local and regional brands constituted 80% of the top 30 most-chosen FMCG brands.
• Overall consumer spending on FMCG products saw a significant increase of 17.9% in 2025, with a 2.9% rise in the number of households purchasing FMCG products.