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Originally published by Capital Business
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business
September 10, 2026
3h ago

Apple’s new boss starts with big gamble on costly first folding iPhone

Apple’s new boss starts with big gamble on costly first folding iPhone

The foldable phone has been a work-in-progress inside Apple for several years. When unfolded, the new Duo has the look of a small iPad. When folded in half, it has the look of a wider iPhone...

✨ Key Highlights

Apple has unveiled its first foldable iPhone, the Duo, under new Chief Executive John Ternus, marking a significant shift in the product's design nearly 20 years after its debut.

  • The Duo starts at $1,999 in the US and £1,999 in the UK, making it the most expensive iPhone to date.
  • Chief Executive John Ternus, who recently took the helm, presented the device, emphasizing its innovative design inspired by the iPad.
  • This move addresses past criticisms of a lack of major product innovation from Apple, though analysts caution about its potential market reception compared to existing foldables which comprise only 2% of smartphone sales.

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