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Originally published by Capital Businessbusiness
September 10, 2026
3h ago
Apple’s new boss starts with big gamble on costly first folding iPhone

The foldable phone has been a work-in-progress inside Apple for several years. When unfolded, the new Duo has the look of a small iPad. When folded in half, it has the look of a wider iPhone...
✨ Key Highlights
Apple has unveiled its first foldable iPhone, the Duo, under new Chief Executive John Ternus, marking a significant shift in the product's design nearly 20 years after its debut.
- The Duo starts at $1,999 in the US and £1,999 in the UK, making it the most expensive iPhone to date.
- Chief Executive John Ternus, who recently took the helm, presented the device, emphasizing its innovative design inspired by the iPad.
- This move addresses past criticisms of a lack of major product innovation from Apple, though analysts caution about its potential market reception compared to existing foldables which comprise only 2% of smartphone sales.
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