Kenyans are increasingly opting for the Buy Goods option with Airtel Money for everyday shopping, driven by the convenience and security of cashless transactions.

• The Till ni Till initiative by Airtel Money enables customers to pay any mobile money provider's till, expanding payment freedom.
• Key organizations involved are Airtel Money and various merchants across Kenya's retail sector.
• This growing payment culture benefits businesses by allowing them to serve a wider customer base seamlessly, regardless of the customer's mobile money provider.