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Originally published by Nation Business
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business
September 11, 2026
3h ago

Competition Authority approves Diageo’s EABL stake sale to Asahi

Competition Authority approves Diageo’s EABL stake sale to Asahi

The regulator has cleared the $2.3bn deal but imposed conditions on EABL over liabilities...

✨ Key Highlights

Kenya's Competition Authority has approved Diageo's sale of its 65 per cent stake in East African Breweries Plc (EABL) to Japan's Asahi Holdings.

  • The deal is valued at $2.3 billion (approximately Sh297.39 billion).
  • Key organizations involved are Diageo, Asahi Holdings, and East African Breweries Plc (EABL).
  • The regulator directed EABL to reserve sufficient funds for outstanding liabilities and to allocate 20 per cent of its cooler space in retail outlets to competitors' drinks.

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