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Originally published by Capital Businessbusiness
September 11, 2026
1h ago
Kenyan startup targets costly roaming with eSIM travel service

NAIROBI, Kenya, Sept 11 – A Kenyan travel technology startup is seeking to make international connectivity easier for travellers by eliminating the need for plastic SIM cards and reducing reliance…..
✨ Key Highlights
Kenyan startup SafSIM is leveraging eSIM technology to offer travelers a more convenient and cost-effective alternative to expensive international roaming and physical SIM cards.
- SafSIM has connected over 500 customers and partnered with 20 tour and travel companies since its public launch in April 2026.
- The company was founded by Esivo Limited Chief Operations Officer Geoffrey Mbuthia, inspired by a personal experience with lost connectivity in 2024.
- A key challenge for SafSIM is device compatibility, with a solution for older devices targeted for completion by end of September 2026.
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