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Originally published by Nation Business
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business
September 11, 2026
13h ago

Rivals get space in EABL fridges in Diageo stake sale deal

Rivals get space in EABL fridges in Diageo stake sale deal

Diageo and Asahi agreed to the sale of the 65 percent stake in EABL for Sh304.6 billion...

✨ Key Highlights

The Competition Authority of Kenya (CAK) has given conditional approval to Diageo's sale of a 65 percent stake in EABL to Asahi Group, removing the final regulatory obstacle.

  • The merged entity must allocate 20 percent of its retail refrigerator space to rival brands.
  • Key organizations involved are Diageo, EABL, Asahi Group, and the CAK.
  • This condition addresses current EABL practice which prohibits rivals from using its fridges.

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