The Competition Authority of Kenya (CAK) has greenlit Asahi Group Holdings Limited's acquisition of a 65 percent stake in East African Breweries Limited (EABL).

• The approval allows Asahi to gain sole control of Diageo Kenya Limited and UDV (Kenya) Limited.
• The CAK imposed conditions on the acquisition of Diageo Kenya to protect competition, including reserving 20 percent of refrigeration space for non-EABL/Asahi brands in retail outlets.
• This decision, made on September 11th, 2026, considered the impact on competition, small businesses, employment, and investment in Kenya.