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Originally published by The Standard Business
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September 12, 2026
2h ago

State okays Japanese brewer's Sh388b takeover of Diageo's EABL stake

State okays Japanese brewer's Sh388b takeover of Diageo's EABL stake

Kenya’s competition watchdog has approved Asahi Group Holdings’ acquisition of Diageo’s controlling stake in East African Breweries (EABL)...

✨ Key Highlights

Kenya's Competition Authority (CAK) has approved Japanese brewer Asahi Group Holdings' acquisition of Diageo's controlling stake in East African Breweries (EABL) for approximately Sh388.4 billion.

  • The deal transfers control of EABL, which commands roughly 80% of Kenya's alcohol market, from Britain to Japan.
  • Key conditions include Asahi setting aside adequate cash for outstanding liabilities and reserving 20% of EABL's refrigeration space for rival products.
  • The approval removes a major regulatory hurdle for Diageo's exit from Kenya as part of its strategy to divest from the continent.

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