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Originally published by The Standard Business
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September 12, 2026
2h ago

Kenya emerges as key market for global wellness brand

Kenya emerges as key market for global wellness brand

The global lifestyle and wellness company has appointed Jared Thwaits as its Regional General Manager..

✨ Key Highlights

Global lifestyle and wellness company QNET is increasing its focus on Kenya, appointing a new Regional General Manager for East and Southern Africa to strengthen its operations in the region.

  • Kenya's large informal economy, with 83.8% of recorded employment in the informal sector, and its expanding digital marketplace are key drivers for QNET's expansion.
  • Jared Thwaits has been appointed Regional General Manager for East and Southern Africa, overseeing operations including distributor education and compliance.
  • QNET, which combines e-commerce with direct selling, plans to enhance its digital tools and services, focusing on distributor education and compliance to build long-term confidence in the Kenyan market.

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