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Originally published by The Standard BusinessSeptember 24, 2026
1h ago
KTB taps northern Kenya to boost domestic tourism

KTB is targeting Northern Kenya’s lesser-known destinations to boost domestic tourism and increase bed nights to 5.6 million through affordable, ready-to-book travel packages...
✨ Key Highlights
The Kenya Tourism Board (KTB) is launching the Hapa Ni Wapi Sales Conversion Campaign to boost domestic tourism in underserved regions, starting with Northern Kenya.
- The campaign aims to increase bed nights from 5.15 million to 5.6 million by 2027.
- Key individuals involved include KTB CEO June Chepkemei and Tour Operators Society of Kenya (TOSK) Chairperson Raymond Cheruiyot.
- The initiative focuses on creating structured, affordable travel packages to drive bookings, with the Chalbi Desert and Northern Kenya circuit as the initial destination.
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