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Originally published by The Standard Business
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September 24, 2026
1h ago

KTB taps northern Kenya to boost domestic tourism

KTB taps northern Kenya to boost domestic tourism

KTB is targeting Northern Kenya’s lesser-known destinations to boost domestic tourism and increase bed nights to 5.6 million through affordable, ready-to-book travel packages...

✨ Key Highlights

The Kenya Tourism Board (KTB) is launching the Hapa Ni Wapi Sales Conversion Campaign to boost domestic tourism in underserved regions, starting with Northern Kenya.

  • The campaign aims to increase bed nights from 5.15 million to 5.6 million by 2027.
  • Key individuals involved include KTB CEO June Chepkemei and Tour Operators Society of Kenya (TOSK) Chairperson Raymond Cheruiyot.
  • The initiative focuses on creating structured, affordable travel packages to drive bookings, with the Chalbi Desert and Northern Kenya circuit as the initial destination.

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