Stakeholders are urging a review of Kenya's proposed Tobacco Control (Amendment) Bill, 2026, citing concerns that certain measures could negatively impact businesses and fuel illicit trade. Public participation on the Bill has commenced across several counties.

• Key concerns include the potential for increased business costs due to new licensing requirements, which could burden small and medium-sized enterprises.
• Organizations like the Retail Trade Association of Kenya (RETRAK), Bars, Hotels and Liquor Traders Association of Kenya (BAHLITA), and the Pubs, Entertainment and Restaurants Association of Kenya (PERAK) are involved.
• A specific point of contention is the proposed ban on tobacco flavours, with stakeholders arguing it could boost the illicit market and harm legitimate businesses and government revenue.