Global hotel group Accor is targeting growth in Kenya's Meetings, Incentives, Conferences, and Exhibitions (MICE) market, citing business travel and tourism as key drivers.

• Accor currently operates 9 hotels in Kenya with over 1,400 rooms, and a combined capacity for over 4,500 people for events.
• Key person: Simon Hudson, Accor Kenya Country Manager.
• Anticipated major events like the 2027 Africa Cup of Nations and 2029 World Athletics Championships are expected to boost demand for accommodation and conference facilities.