Mary-Ann Musangi, Vice Chairperson of the Kenya Association of Manufacturers (KAM), urged greater private sector involvement in driving the African Continental Free Trade Area (AfCFTA) at the Unstoppable Africa 2026 forum in New York.

• The focus must shift from negotiating the AfCFTA framework to its practical implementation for tangible economic benefits.
• Businesses need tools like market access, converged standards, robust infrastructure, and accessible finance to thrive under AfCFTA.
• KAM is actively involved in Kenya's AfCFTA implementation, including facilitating exports under the Guided Trade Initiative, which has seen over 400 consignments from Kenya.