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Originally published by Nation Business
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business
September 28, 2026
13h ago

How Embu-based firm is giving traditional grains a modern twist

How Embu-based firm is giving traditional grains a modern twist

The Embu-based agribusiness is popping locally grown sorghum, rice, wheat and millet into ready-to-eat snacks...

✨ Key Highlights

An Embu-based agribusiness, Gichanga Mahinda, is innovating the Kenyan ready-to-eat snack market by processing traditional grains like sorghum, rice, wheat, and millet into modern, naturally flavored snacks.

  • The company is capitalizing on the growing consumer demand for alternatives to corn-based snacks.
  • Key figures involved include agribusiness owner Gichanga Mahinda and employees Babra Chimwani and Dennis Muthii.
  • The firm focuses on local agricultural value addition, processing grains into ready-to-eat products seasoned with natural flavors.

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